Seachem has been in business for over 35 years and is now sold in more than 60 countries worldwide. Innovation is about tackling old problems in new ways. Seachem doesn't just repackage old ideas, and we don't repackage new ideas that require suspending fundamental physical or chemical principles. We offer truly innovative solutions that outperform competing products and save money through increased efficiency and concentration. Seachem products have been, and continue to be, based on sound scientific data. They now cover the full spectrum of aquarium needs in freshwater, saltwater, reef, and pond environments, as well as herpetological and avian breeding. They include buffers, conditioners, filter media, medications, and test kits. The JurassiPet® line includes foods, nutritional supplements, and products for enclosure maintenance and parasite control. Most Seachem products are completely unique and specific to Seachem. With our premium line, aquavitro®, our goal is to have a line that provides a rapid response to emerging technologies and information as they become available, something we couldn't do with the well-established Seachem line. We've distilled the essential components of reef care and breeding into an uncompromising product range, rigorously optimized the product line, and added conditioners and filtration products that surpass the already high standards we've set with the Seachem line. We are committed to maintaining this optimization.