It all started in 1960 with a small pet store that Joachim Böhme, a drug operator, specialist in insects and aquarophile of Dresden, opens Ludwigshafen, making his hobby his profession. When diseases of the ornamental fish become a problem, he then creates a product called Punktol against "white dots", known in aquariophilate environments under the name of "Ichtyo". To launch this medication, which can still be bought today, it needs a brand name. He composes it from his initials JB and that of the site of the Ludwigshafen era. After the launch of the JBL brand, the company quickly became one of the largest suppliers of full ranges for aquarophilia, terrarophilia and garden basins in Germany. Its headquarters have been located since 1984 in Neuhofen, Palatinate, and 180 people work within the company, which covers 2.5 ha. Currently, JBL provides 60 countries on the planet with a range of more than 1,000 products and more than 300 spare parts. Even today, under the direction of Roland Böhme, the company's son's son, the brand attaches special attention to research.