Seachem has been in business for over 35 years and is now sold in more than 60 countries around the world. Innovation is to approach old problems in a new way. Seachem is not content to recondition old ideas, and we do not make new ideas that require the suspension of fundamental physical or chemical principles. We offer really innovative solutions that work better than competing products and save money through increased efficiency and concentration. Seachem products have been and continue to be based on solid scientific data. They now cover the complete range of aquarium needs in fresh water, sea water, reefs and ponds as well as herpetological and avian farming. They include stamps, conditioners, filtration supports, medicines and test kits. The Jurassipet® line includes food, nutrient supplements and products for the maintenance of the enclosure and the fight against parasites. Most Seachem products are completely unique and specific to Seachem. With our premium line, Aquavitro®, our goal is to have a line that is a outlet for a quick response to the advent of new technologies and information as they arise, which we could not do with the Seachem line very well established. We have distilled the essential components of reef maintenance and breeding in a range of products without compromise, rigorously optimized the range of products, and added conditioners and filtration which surpass the already high standards that we have established with the Seachem line. We are committed to maintaining this optimization.